Wow, it’s a big milestone for me today, and it’s thanks to you that I’ve been able to achieve it. Thank you. I’m celebrating the fact I have been writing enewsletters Make Your Mondays Matter, to you, every Monday, for three years. That’s 154 emails. Woohoo!

I love it when I get replies saying ‘thanks, just what I needed to hear today,’ or letting me know what you need help with. I love giving you a boost on a Monday with proven sales, marketing and mindset top tips to help you.

So, you know me, I’m usually prompting you and encouraging you to take action! So, today, I’d love to give you a gentle nudge to write your own enewsletters. Your business will thank you.

To help you stand out from the crowd with this powerful marketing tool, to help you turn more of your website browsers into potential clients and keep in touch with your current clients, adding value to them and developing stronger relationships with them.

Here’s my 5 things to get you started, which is the exact same exercise I did to get started.

1. Who do you want to stay connected with and why? (I’ll give you a few why’s further down!)

2.  What do you do every day that helps your clients?   ( Your expertise)

3. How does your expertise make a difference to your niche and their business? I have helped many business owners create their own newsletters including photographers, graphic designers, event managers, web designers, coaches, interior designers, financial advisors, business centres and other trainers. They are all adding value to their existing clients, attracting more of their ideal clients, gaining leads from their target market, getting more specific enquiries, raising their profile online, some are gaining speaking gigs and importantly, they are all enjoying giving back to their community. What’s not to like!  (These are just some of the why’s I mentioned!)

So, what are you waiting for? 

4. Brainstorm your ideas and expertise and write down all your topics you can write about. You don’t have to email every week, start with writing a monthly one.  One of my clients gets a new piece of work every time she sends her newsletters out. They create interest and raise your profile. I bet your clients would love to hear from you with free top tips from your expertise.

The next step, 

5. Just start writing.

Write and edit later. Just start! You’ll be amazed at how the words flow. Remember, you know exactly what you are good at and how you help people every day. Please share it with us 🙂 

You can have a free 60 day trial using Constant Contact, the email service provider which I use to produce these, if you like, just sign up here. They have great customer service too.

Do get in touch if you want to book some time with me to get more clarity and focus for your enewsletter ideas and let’s get it started and delivered to your clients.

Have a great day and thank you again, for allowing me to help make your Mondays matter!

To your success and happiness,

Jo James xx